On The Frontline

Sales and communication training built specifically for the sign and print industry.

Book Course
Scroll Down

Course details

Level
Price
Duration
Upcoming Dates

Suitable for all levels

2 People – $900
1 Person – $1,400 (across 2 bootcamps)

See upcoming course dates for pricing and availability

Full-day workshop

We’re currently finalising our next round of workshop dates. If you’d like to be notified as soon as new sessions are released, you can email us directly or simply check back on this page – dates will be added as soon as they become available.

On The Frontline is practical signage sales training for people who need to communicate value, ask better questions and guide clients with more confidence.

This is not generic sales training. It is built for the realities of sign and print, where jobs can be technical, margins matter and clients do not always know what they need.

Book Course

What you will be learning in this course

Boosting customer brand and experience

Learn how stronger signage conversations can support the client’s brand, customer journey and overall experience.

Client retention and communication

Build better communication habits that help improve trust, loyalty, repeat business and long-term client relationships.

Identifying your points of difference

Understand the differentiators that can help enhance client relationships, refine your strategies and improve selling to positively impact your bottom line.

Time management solutions

Explore practical ways to manage time, expectations and follow-up so client conversations feel more structured.

Understanding your value

Build confidence explaining price, value and recommendations without falling into reactive quoting.

Improving efficiency and profitability

Learn how better conversations, clearer processes and stronger recommendations can support better commercial outcomes.

Stop guessing. Start 
  • understanding.
  • learning.
  • asking.
  • knowing.

Who is this signage course for?

On The Frontline is for anyone involved in client conversations, quoting, scoping or selling signage.

Business owners

Account managers

Sales teams

Estimators

Project teams

Support teams

If your team speaks to clients, scopes work or helps sell signage, this course will help them communicate with more confidence. It’s designed for sign and print businesses across Australia and New Zealand that want stronger conversations, clearer value and better customer relationships.

Book Course 👋

Why book this course?

On The Frontline helps sign and print businesses move away from reactive quoting and towards more confident, useful client conversations.

This course can help your team:

Ask better questions during enquiries

Explain value more clearly

Improve client communication and follow-up

Build stronger customer relationships

Increase confidence when discussing pricing

Position your business as a trusted signage partner, not just a supplier

Book Course

Private Bootcamps

Private Bootcamps for Your Team If you’d prefer training tailored specifically to your business, you can book Make It Happen for private, team only bootcamps. These sessions are customised to your workflows, capability level and goals, perfect for onboarding new staff, upskilling your team or strengthening your signage processes from quote to delivery.

To enquire or book a private bootcamp, just get in touch.

Book a Private Course

Building 
  • knowledge.
  • partnerships.
  • the industry.

Frequently asked questions

Is On The Frontline a general sales course?

No. On The Frontline is signage sales training built specifically for the sign and print industry in Australia and New Zealand.

Who should attend this course?

This course is suitable for sales teams, business owners, account managers, designers, estimators and anyone involved in client conversations.

Is it suitable for experienced people?

Yes. Experienced professionals can use the course to refresh their approach, improve communication and build more structure into the way they sell signage.

Can this course help with quoting confidence?

Yes. On The Frontline helps attendees understand value, ask better questions and communicate pricing and signage recommendations more clearly.

How much does the course cost?

Please check the course page to view upcoming dates and course prices.

Can’t find the answer you’re looking for? Get in touch and we’ll help.

It's time to 
  • grow.
  • upskill.
  • build confidence.
  • chat.

It's time to

  • grow.
  • upskill.
  • build confidence.
  • chat.

We help sign and print businesses build stronger teams, improve the way they work and unlock greater commercial value from their skills and knowledge.

Talk to Our Team 👋

We care about getting things right, sharing what we know and helping you bring projects together.

Loading...